According to the Office for National Statistics, access to the internet using a mobile device more than doubled between 2010 and 2012, from 24% to 51%. Last year, 32% of adults accessed the internet using a mobile phone every day.
This statistic is set to increase even further, with two thirds of mobile phone users now accessing the internet through their mobile devices. It's even predicted that next year, more people will be accessing the web using mobiles than using desktop computers or laptops.
With all this in mind, you should be thinking seriously about getting your business website optimised for mobile devices.
When customers walk into a shop, the owner does everything they can to make the shopping experience as simple and pleasurable as possible.
This should be the same for your website. If mobile users have to pinch and zoom; the site has difficult, poorly implemented drop down menus; features large, slow to load images and a lack of direction throughout the site, users will very quickly move on – probably to your competitors. It could also damage your brand, as potential customers will see your organisation as old-fashioned and slow to respond.
In fact, according to Google research, if you don’t have a mobile site or your site isn't optimised for smartphones in some way, 61% of visitors will return to Google to find a site that is easily readable on a mobile device.
Getting your site optimised for mobile devices should be a priority for your business. Contact us to find out more.