Wiley is a global business, publishing scientific, technical, medical and scholarly publications.
Wiley launched Essential Knowledge Briefings (EKBs) as a way of sharing knowledge with the industries they serve. Our brief was for a WordPress website, enabling Wiley staff to easily manage the content themselves.
Based on Wiley's brand guidelines, we created a clean and contemporary design with clear, intuitive navigation. We ensured it was optimised for mobile devices with a strong focus on tablet and smartphone presentation.
The site was built according to good SEO practises, and includes an easy-to-use facility for Wiley staff to enter keywords and meta data as more content is added, thus improving the site's rankings on Google and other search engines.
The EKB website is now being used successfully as a content marketing tool across Wiley's global business.