You may be a business owner who currently sells products from a 'bricks and mortar' shop, and is looking to expand their sales channels to include online.
Or perhaps you've already got an eCommerce website, but it's been around for a few years and you're unhappy with its limitations.
If you've read any of our previous blog posts you'll know that we're big fans of WordPress. We love it because our clients can update their own websites after launch, it's easy to use, it's great for SEO, and if you want to increase what your website can do, it's usually possible to add functionality with 'plugins'.
If you want to sell products via your website, WordPress can handle this via a plugin called WooCommerce.
Woocommerce allows you to easily control the products on your website. You can add 'basic' products, products with variations like different sizes and colours, and add a range of images to show different angles. Shopping carts and checkout pages look professional and are customisable.
You can up-sell and cross-sell related products – Amazon do this, so why not borrow their idea? It's also easy to enable social sharing, so your customers can share links to your website via Facebook, Instagram, etc.
You can administer the whole process on the website, including checking your orders, despatching them and printing out packing slips (via an additional plugin).
If you have stock to clear, you can set up a Sale at any time by updating the prices of your products and showing a 'before' and 'after' price. You can even use voucher codes for a set price discount, a percentage discount or free delivery. This could be for a month, a week, a day...or however long you want your promotion to last. All this can be done with no input from your web developer.
There are a wide variety of delivery options including Flat Rate Shipping, Free Shipping, International Shipping and Local Shipping. Delivery options are very flexible and allow for detailed control of shipping rules and rates. This part can get a bit complicated depending on your delivery requirements, but once it's all set up there's no need to go back and update it.
WooCommerce supports hundreds of payment gateways (for example WorldPay and PayPal) and provides secure SSL certificate support, giving you and your potential customers peace of mind.
How about keeping a track of figures? The system includes dashboards and widgets to monitor your sales and performance.
Here's one of our WooCommerce websites, which is being run successfully and profitably: lilacrose.co.uk
There are so many possibilities when using WooCommerce, whether you want a basic online shop or an all-singing, all-dancing site. If you want to find out more about how WooCommerce can help you run your online shop more easily, drop us a line.