Here's where we talk about all things marketing......covering web design, graphic design, email campaigns, copywriting... plus tips, tricks, and things that just caught our eye.
How the Changing Seasons Impact and Influence your MarketingIt's September. Days are getting longer, summer holidays are a distant memory, and it's back to work and school. Our changing seasons have a profound impact on various aspects of...Posted on Monday 2nd September 2024
Marketing Calls to Action: What are they and how can I use them?A call to action (CTA) is an image or line of text that prompts your customers - and potential customers - to take action. This action could be anything: download...Posted on Sunday 18th August 2024
Features vs Benefits: How to think like your customersWhy do people buy a product or a service? They do it for the benefit it offers them. As the seller, your mission is to answer the question, “What's in...Posted on Wednesday 10th July 2024
25 quick and dirty marketing tips for startups... and established businessesStarted a new business but not sure where to start with your marketing? This super-quick list should help you on your way. 1. Create customer ‘personas’ – small summaries of...Posted on Monday 17th June 2024
Embracing the Future: Graphic Design Trends for Summer 2024As we step into the warm (we hope!) days of summer, graphic design trends continue to evolve, presenting new trends that push creative boundaries. In the digital age, where visual...Posted on Monday 13th May 2024
Why Use a Professional Graphic Designer?Using a professional graphic designer offers a range of benefits, particularly when it comes to creating visually appealing and effective designs in your marketing. Here are some key advantages: Expertise...Posted on Wednesday 3rd April 2024
Content marketing – what's the point?What is Content Marketing? Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and...Posted on Tuesday 2nd April 2024
Why Hire a Professional Web Developer?There are several reasons why you might choose to hire web developers (like us!) rather than building a website yourself: Professionalism and Expertise: Skill Set: Web developers have specialised skills...Posted on Monday 4th March 2024
The Evergreen Appeal of WordPress: Why it Continues to Shine in 2024In the dynamic landscape of the internet, where trends and technologies evolve rapidly, one platform has consistently stood the test of time - WordPress. As we step into 2024, the...Posted on Wednesday 3rd January 2024
10 tips to get your marketing calls to action working for youHow many times have you seen instructions like "Subscribe Now" - "Sign Up Today" - "Contact Us To Find Out More" - "Buy Now" online? Do you have any on...Posted on Monday 6th November 2023
How to get a website builtWhat are the steps involved in getting a website built for your business? Firstly, some facts. 1&1 Internet recently carried out some research showing that: 46% of users have walked...Posted on Thursday 3rd August 2023
Everything you need to know about website contentSo, your website's been built. What next? You need to think about your website content. The golden rule is to MAINTAIN YOUR WEBSITE. Don’t just get it built and then...Posted on Sunday 2nd April 2023
10 copywriting mistakes that are ruining your marketingOne of the ways of increasing traffic to your website is to have well-written, enticing copy that will result in people spending more time there. Well crafted news pieces or...Posted on Wednesday 11th January 2023
Is your website still fit for purpose?Ask yourself these questions about your current website: Is it immediately obvious what it's for? If you can't tell in the first five seconds what the website is selling or telling,...Posted on Friday 9th September 2022
What to include in a website briefThe website brief - thinking about getting a website built but not sure what to ask for? Let's turn the question on its head. When people come to us for...Posted on Wednesday 20th April 2022
How to create a simple yet effective marketing planIt’s a well-known fact that a business plan is vital. However, many people don’t realise that a marketing plan is just as important. A marketing plan is a strategic document...Posted on Sunday 23rd January 2022
So you want an eCommerce website. Where do you start?You may be a business owner who currently sells products from a 'bricks and mortar' shop, and is looking to expand their sales channels to include online. Or perhaps you've...Posted on Saturday 25th September 2021
10 tips for producing a brilliant brochureNowadays many small businesses forego a sales brochure. Your website provides all the information your customers need, so what's the point? There are still lots of good reasons why your...Posted on Saturday 24th July 2021
10 reasons why you need a WordPress websiteIf you're doing some research prior to getting a new website built for your business, you might have heard about WordPress. We love WordPress here at Public, and all websites...Posted on Friday 30th April 2021
Create a compelling, profitable website using these 9 stepsSo you've got a fantastic idea for your new website. Before you start talking to web developers about the project, it will be hugely beneficial to map out the steps...Posted on Friday 29th January 2021
