Here's where we talk about all things marketing......covering web design, graphic design, email campaigns, copywriting... plus tips, tricks, and things that just caught our eye.
10 tips to get your marketing calls to action working for youHow many times have you seen instructions like "Subscribe Now" - "Sign Up Today" - "Contact Us To Find Out More" - "Buy Now" online? Do you have any on...Posted on Tuesday 6th April 2021
How to get a website builtWhat are the steps involved in getting a website built for your business? Firstly, some facts. 1&1 Internet recently carried out some research showing that: 46% of users have walked...Posted on Wednesday 3rd March 2021
Everything you need to know about website contentSo, your website's been built. What next? You need to think about your website content. The golden rule is to MAINTAIN YOUR WEBSITE. Don’t just get it built and then...Posted on Tuesday 2nd February 2021
10 copywriting mistakes that are ruining your marketingOne of the ways of increasing traffic to your website is to have well-written, enticing copy that will result in people spending more time there. Well crafted news pieces or...Posted on Monday 11th January 2021
Is your website still fit for purpose?Ask yourself these questions about your current website: Is it immediately obvious what it's for? If you can't tell in the first five seconds what the website is selling or telling,...Posted on Wednesday 9th December 2020
What to include in a website briefThe website brief - thinking about getting a website built but not sure what to ask for? Let's turn the question on its head. When people come to us for...Posted on Friday 20th November 2020
How to create a simple yet effective marketing planIt’s a well-known fact that a business plan is vital. However, many people don’t realise that a marketing plan is just as important. A marketing plan is a strategic document...Posted on Friday 23rd October 2020
So you want an eCommerce website. Where do you start?You may be a business owner who currently sells products from a 'bricks and mortar' shop, and is looking to expand their sales channels to include online. Or perhaps you've...Posted on Friday 25th September 2020
10 tips for producing a brilliant brochureNowadays many small businesses forego a sales brochure. Your website provides all the information your customers need, so what's the point? There are still lots of good reasons why your...Posted on Monday 24th August 2020
10 reasons why you need a WordPress websiteIf you're doing some research prior to getting a new website built for your business, you might have heard about WordPress. We love WordPress here at Public, and all websites...Posted on Friday 31st July 2020
Create a compelling, profitable website using these 9 stepsSo you've got a fantastic idea for your new website. Before you start talking to web developers about the project, it will be hugely beneficial to map out the steps...Posted on Monday 29th June 2020
Top tips for proofreading your marketing copyWhen you're writing copy for your website and marketing materials, proofreading your content may be the last thing on your mind – particularly if you're on a deadline. But paying...Posted on Friday 22nd May 2020
The benefits of working with a graphic designer on a retainerAs a business owner or marketing manager, you’ll already understand the importance of high quality, consistent branding for your business. You may work with various graphic designers on an ad-hoc...Posted on Thursday 23rd April 2020
How to work from home during the pandemicWe are living through unnerving times. Government advice is changing daily, and unprecedented numbers of us are having to adapt our working habits until the storm passes. So we've put...Posted on Monday 23rd March 2020
Who are your customers? Finding out will improve your marketingAs a business owner or marketing manager, one of the most vital things you should ask yourself is “Who are my customers?” Knowing who you are talking to can define...Posted on Friday 14th February 2020
New year, new marketing plan: 10 ways to revamp your marketing for the new decadeIt’s a new year and a new decade, so now's the time to reflect on the successes or challenges you faced in 2019, and think about what you want your...Posted on Thursday 2nd January 2020
5 reasons why your marketing campaign needs printIn today's integrated marketing communications, print is sometimes overlooked. However, not everything can be communicated online, so while the internet can help to promote your business, print still has an...Posted on Monday 2nd December 2019
Should you build your own website?So you've started your own business. Or your current website needs a bit of a makeover. Or you work for an organisation and have been tasked with refreshing their site....Posted on Tuesday 15th October 2019
Graphic design jargon busterHere at Public we make sure we explain everything to you in layman's terms. But have you ever heard a graphic designer or graphic design agency use a term and...Posted on Monday 5th August 2019
Who are my customers? Using market segmentation can help you find outOK, so this may sound like a dry, academic topic. But using market segmentation needn't be difficult, and can help any business – large or small – define who their...Posted on Saturday 1st June 2019
