Here's where we talk about all things marketing......covering web design, graphic design, email campaigns, copywriting... plus tips, tricks, and things that just caught our eye.
What are the differences between B2C and B2B social media marketing?A social media marketing strategy is important for any business. But this doesn't mean every strategy should be the same. The content you use will differ depending on who your...Posted on Friday 16th December 2016
Are spelling mistakes ruining your website?Two of the many factors Google uses to rank a website are spelling and grammar. So not only can the incorrect use of a word look unprofessional, it can also lead...Posted on Tuesday 29th November 2016
20 steps to help your local small business get found on GoogleLocal SEO has grown significantly over the last few years, particularly given the rise of smartphone use. Local SEO is focused on providing results that are relevant to a potential...Posted on Tuesday 27th September 2016
How to get started with email marketingEmail marketing is a simple and proven method of promoting your business. It can attract new customers and maintain close relationships with current ones, or remind lapsed customers that you...Posted on Friday 23rd September 2016
Where am I? 10 tips for the ideal website navigation menuThink about the last time you visited a large department store, looking for a specific item. As you walked in, the first place you probably looked is the directory on...Posted on Wednesday 29th June 2016
How to measure your marketing ROI (Return on Investment)Testing and measuring the results of your marketing allows you to generate tangible information which you can use to guide your future marketing plans. If you don't record any information,...Posted on Thursday 24th March 2016
How do I improve my website content? Just copy Star WarsWhat story is your website telling about your business? The trick to finding this out is to put yourself in your customers' shoes. Customers usually visit your About Us page...Posted on Thursday 17th December 2015
Email marketing – our own top tipsWhy is email marketing a vital tool for small businesses? Mainly because it's fast and cheap. But that's not all - email marketing offers opportunities to directly target messages to...Posted on Monday 24th August 2015
Marketing your business using social media: LinkedInSo many of us are on LinkedIn nowadays, but it's not just the place to go when you're job hunting. Did you know what a powerful (and free) tool it...Posted on Monday 20th July 2015
10 things a social media manager should be doing for youLet's assume that you're a time-poor business owner, or you work in a marketing role. As the business develops, you may find that you no longer have the time or...Posted on Monday 5th January 2015
Pay-Per-Click advertising - is it for me?Pay-per-click is a method of internet marketing whereby advertisers pay a fee each time one of their adverts is clicked. It’s a way of “buying” visits to your site, rather...Posted on Wednesday 23rd July 2014
Social media marketing for dummiesFor small businesses, social media can be a valuable and cost-effective method of marketing communications if you know how to use it. It's about involvement and brand-building, getting your name...Posted on Friday 6th June 2014
Search Engine Optimisation: an A to Z (part 2)OK so we've covered the letters A to M. This time let's take a look at N to Z, starting with... Natural / organic search results Search engine results...Posted on Tuesday 4th March 2014
Search Engine Optimisation: an A to Z (part 1)Don't know your Algorithm from your Index? Don't worry, you're not alone. Search Engine Optimisation, or SEO, is basically a way of helping your website to appear as near to...Posted on Tuesday 4th March 2014
