Here's where we talk about all things marketing......covering web design, graphic design, email campaigns, copywriting... plus tips, tricks, and things that just caught our eye.
Top tips for proofreading your marketing copyWhen you're writing copy for your website and marketing materials, proofreading your content may be the last thing on your mind – particularly if you're on a deadline. But paying...Posted on Thursday 22nd October 2020
The benefits of working with a graphic designer on a retainerAs a business owner or marketing manager, you’ll already understand the importance of high quality, consistent branding for your business. You may work with various graphic designers on an ad-hoc...Posted on Saturday 27th June 2020
Who are your customers? Finding out will improve your marketingAs a business owner or marketing manager, one of the most vital things you should ask yourself is “Who are my customers?” Knowing who you are talking to can define...Posted on Tuesday 14th April 2020
How to work from home during the pandemicWe are living through unnerving times. Government advice is changing daily, and unprecedented numbers of us are having to adapt our working habits until the storm passes. So we've put...Posted on Monday 23rd March 2020
Should you build your own website?So you've started your own business. Or your current website needs a bit of a makeover. Or you work for an organisation and have been tasked with refreshing their site....Posted on Wednesday 15th January 2020
New year, new marketing plan: 10 ways to revamp your marketing for the new decadeIt’s a new year and a new decade, so now's the time to reflect on the successes or challenges you faced in 2019, and think about what you want your...Posted on Thursday 2nd January 2020
5 reasons why your marketing campaign needs printIn today's integrated marketing communications, print is sometimes overlooked. However, not everything can be communicated online, so while the internet can help to promote your business, print still has an...Posted on Monday 2nd December 2019
Graphic design jargon busterHere at Public we make sure we explain everything to you in layman's terms. But have you ever heard a graphic designer or graphic design agency use a term and...Posted on Saturday 5th October 2019
Who are my customers? Using market segmentation can help you find outOK, so this may sound like a dry, academic topic. But using market segmentation needn't be difficult, and can help any business – large or small – define who their...Posted on Wednesday 1st May 2019
Printing jargon busterWe received so much positive feedback from last month's blog post on busting the jargon around graphic design that we thought we'd treat you to a glossary for printing terms!...Posted on Monday 8th October 2018
How Google Analytics can help improve your web trafficGoogle Analytics monitors and measures your website traffic. It’s free, and integrates with other Google programmes like AdWords. You can see how many people are actually engaging with your website,...Posted on Thursday 6th September 2018
6 rules for writing advertising copy – by George OrwellGeorge Orwell, author of ground-breaking works such as Nineteen Eighty-four and Animal Farm, started his career as an advertising copywriter. He used this experience to create a few simple writing...Posted on Friday 6th July 2018
Twitter for business – what do I say and how?So you're a business owner and you've heard that Twitter is a great marketing tool. You've set up an account and are faced with Twitter's text box asking “What's happening?”...Posted on Tuesday 6th March 2018
Email campaigns: how to avoid sending spamSo you've read our blog post about using email in your marketing, and have decided to go for it. But before you grab a long list of email addresses and...Posted on Monday 4th December 2017
What's a social media strategy and how do I get one?For all businesses, and particularly SMEs with restricted budgets, social media can be a valuable and very cost-effective method of marketing communications. That's if you know how to use it....Posted on Friday 3rd November 2017
What are your marketing messages?The first step in putting together a marketing communications plan for your business is to know who your customers are. That answers our first question: 1. Who should receive your marketing...Posted on Saturday 2nd September 2017
How to use apostrophes in your marketing copyHow often have you seen SKIRT'S FOR SALE or CHEAP HOLIDAY'S on a website, poster or on social media? Our eagle eyes usually spot these errors straight away, and we...Posted on Thursday 8th June 2017
Why your business needs a WordPress websiteIf you're thinking about getting a new website built for your business, you might have heard about WordPress. We love WordPress here at Public. 99% of the websites we build for...Posted on Friday 21st April 2017
11 reasons why email marketing is still worthwhileEmail marketing was one of the first channels used in digital marketing. However, this doesn't mean that it's no longer of value. Perhaps you're an SME or a start-up with...Posted on Thursday 9th February 2017
What colours should I use on my website?When we’re designing a new website for a business, we consider aspects such as layout, navigation and responsiveness (i.e. how content will be displayed on different devices). Another very important...Posted on Friday 20th January 2017
