Here's where we talk about all things marketing......covering web design, graphic design, email campaigns, copywriting... plus tips, tricks, and things that just caught our eye.
Content marketing – what's the point?What is Content Marketing? Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and...Posted on Monday 1st April 2019
Features vs Benefits: How to think like your customersWhy do people buy a product or a service? They do it for the benefit it offers them. As the seller, your mission is to answer the question, “What's in...Posted on Saturday 2nd February 2019
How Google Analytics can help improve your web trafficGoogle Analytics monitors and measures your website traffic. It’s free, and integrates with other Google programmes like AdWords. You can see how many people are actually engaging with your website,...Posted on Thursday 6th September 2018
Printing jargon busterWe received so much positive feedback from last month's blog post on busting the jargon around graphic design that we thought we'd treat you to a glossary for printing terms!...Posted on Friday 8th June 2018
6 rules for writing advertising copy – by George OrwellGeorge Orwell, author of ground-breaking works such as Nineteen Eighty-four and Animal Farm, started his career as an advertising copywriter. He used this experience to create a few simple writing...Posted on Friday 6th April 2018
Twitter for business – what do I say and how?So you're a business owner and you've heard that Twitter is a great marketing tool. You've set up an account and are faced with Twitter's text box asking “What's happening?”...Posted on Tuesday 6th March 2018
25 quick and dirty marketing tips for startups... and established businessesStarted a new business but not sure where to start with your marketing? This super-quick list should help you on your way. 1. Create customer ‘personas’ – small summaries of...Posted on Monday 5th February 2018
Email campaigns: how to avoid sending spamSo you've read our blog post about using email in your marketing, and have decided to go for it. But before you grab a long list of email addresses and...Posted on Monday 4th December 2017
What's a social media strategy and how do I get one?For all businesses, and particularly SMEs with restricted budgets, social media can be a valuable and very cost-effective method of marketing communications. That's if you know how to use it....Posted on Friday 3rd November 2017
Marketing Calls to Action: What are they and how can I use them?A call to action (CTA) is an image or line of text that prompts your customers - and potential customers - to take action. This action could be anything: download...Posted on Tuesday 4th July 2017
What are your marketing messages?The first step in putting together a marketing communications plan for your business is to know who your customers are. That answers our first question: 1. Who should receive your marketing...Posted on Friday 2nd June 2017
How to use apostrophes in your marketing copyHow often have you seen SKIRT'S FOR SALE or CHEAP HOLIDAY'S on a website, poster or on social media? Our eagle eyes usually spot these errors straight away, and we...Posted on Monday 8th May 2017
11 reasons why email marketing is still worthwhileEmail marketing was one of the first channels used in digital marketing. However, this doesn't mean that it's no longer of value. Perhaps you're an SME or a start-up with...Posted on Thursday 9th February 2017
What are the differences between B2C and B2B social media marketing?A social media marketing strategy is important for any business. But this doesn't mean every strategy should be the same. The content you use will differ depending on who your...Posted on Friday 16th December 2016
Why your business needs a WordPress websiteIf you're thinking about getting a new website built for your business, you might have heard about WordPress. We love WordPress here at Public. 99% of the websites we build for...Posted on Monday 21st November 2016
What colours should I use on my website?When we’re designing a new website for a business, we consider aspects such as layout, navigation and responsiveness (i.e. how content will be displayed on different devices). Another very important...Posted on Thursday 20th October 2016
How to get started with email marketingEmail marketing is a simple and proven method of promoting your business. It can attract new customers and maintain close relationships with current ones, or remind lapsed customers that you...Posted on Friday 23rd September 2016
Are spelling mistakes ruining your website?Two of the many factors Google uses to rank a website are spelling and grammar. So not only can the incorrect use of a word look unprofessional, it can also lead...Posted on Friday 29th July 2016
20 steps to help your local small business get found on GoogleLocal SEO has grown significantly over the last few years, particularly given the rise of smartphone use. Local SEO is focused on providing results that are relevant to a potential...Posted on Monday 27th June 2016
Where am I? 10 tips for the ideal website navigation menuThink about the last time you visited a large department store, looking for a specific item. As you walked in, the first place you probably looked is the directory on...Posted on Monday 30th May 2016
