Here at Public we make sure we explain everything to you in layman's terms. But have you ever heard a graphic designer or graphic design agency use a term and wondered what on earth they're on about? This little glossary might help bust that jargon...
Corrections made by the author on proofs, that alter the original copy. The cost of making such alterations is charged for.
Image represented by an array of picture elements, each of which is encoded as a single binary element.
Mock-up consisting of the substrate and cover material required for a printed document (e.g. a paper brochure).
Abbreviation for cyan, magenta, yellow and black process colours.
Encapsulated PostScript file (EPS)
Type of image file conforming to Adobe standards.
File Transfer Protocol (FTP)
A simple way to log in to another internet location in order to retrieve or send files.
Staged change in tones from highlight to shadow.
Joint Photographic Experts Group (JPEG)
A commonly used method of compression for digital images. The degree of compression can be adjusted.
Image that has no tonal gradation.
Pantone is one of the most widely used colour matching systems in commercial printing.
Portable Document Format (PDF)
File format used for the exchange of documents and defined in the Adobe portable document format.
Typographic unit of linear measurement.
Abbreviation for red, green and blue, the colours that combine on a digital display to make an image.
Tag Image File Format (TIFF)
Format for exchanging raster-based data.
Degree of lightness or darkness in any given area of an image.
Percentage of the surface occupied by the image area.
Process of designing, specifying, composing, printing or otherwise working with typefaces by means of analogue and/or digital techniques.