So you've started your own business. Or your current website needs a bit of a makeover. Or you work for an organisation and have been tasked with refreshing their site. But you haven't got a multi-million budget to spend*. What to do?
*Although it would be nice if you had.
It's tempting to go down the DIY route, especially if you've already done a bit of web stuff before. Of course you could sit down and teach yourself how to build a very basic website. But for a professional organisation, this isn't the best idea. Here we look at a few reasons why.
- Looks cheap
It will look like it's been built by a beginner – because it has – and this will damage your brand. If you look like a cheap enterprise, your customers will go elsewhere.
- Looks like every other site
Use a cheap off-the-shelf template and it will look like every other website out there, and will offer no customisation or advanced functionality such as a CMS. You'll probably want to update your website regularly, and a CMS (Content Management System) is by far the best way of doing this. Plus it will save you time and money in the long run.
- Costs more
It will take you a long time to build, so ultimately cost you more than using an expert. How did we work this out? Say you pay yourself £25 per hour. Your web developer charges £35 per hour. You're saving money by doing it yourself, right? Probably not. It might take you 200 hours to learn how to set everything up and try to get it just right. Factor in all of that time and you've spent £5,000 of worth of time building an average website. Instead, you could have a website beautifully designed by an expert for a cheaper price and in a shorter timeframe.
- Takes time
Your time and therefore money is better spent on other things – such as running your business, or doing the job you're actually being paid for.
- Nobody will find it
It won't be search engine optimised, so nobody will find it. Here at Public we can create comprehensive campaigns that include SEO, social media, online advertising and much more that will bring traffic to your website and attention to your brand.
By hiring a professional you'll realise a return on your investment. At Public we're experts at creating stunning and engaging websites. It's what we do every day. Contact us to find out how we can help your business.