What to include in a website brief

Posted on   by Sarah Hickman
Website brief Leamington Spa

The website brief - thinking about getting a website built but not sure what to ask for?

Let's turn the question on its head. When people come to us for a cost estimate for a new website, we ask them to answer the questions below. These questions will help both us and the client understand exactly what they want from their new site.

1. YOUR BUSINESS
What products do you sell or services do you provide?

How big is your business?

Do you trade within the UK only?

Describe the company using five or ten words (e.g. young, vibrant, technology based, etc.)

2. YOUR CURRENT WEBSITE
Why is it no longer suitable?

What do you like and dislike about it?

Do you know what levels of traffic is it currently receiving, including from mobile devices?

3. YOUR AUDIENCE AND COMPETITORS
Who are your target audience for this website?

What's the purpose of the website? (e.g. sell products, provide information, educate, etc)

What actions do you want visitors to take? (e.g. contact you via email or phone, fill out an online form, follow you on social media, make a purchase, etc)

Please list the names of two or more of your competitors.

Please list the names of two websites that you like and two that you dislike. What do you like and dislike about them?

How will your target audience be accessing your site – via their phones, tablets or desktops?

4. DESIGN
Have you already got a logo/branding?

Do you have any ideas for the look and feel of your website?

Do you have existing logo/branding/business cards or other printed materials, or should branding be part of our quote?

5. GENERAL
We will link to your social media so please provide the links.

Do you need to purchase a domain name or do you already own it?

Do you need to purchase hosting?

Do you have an idea of budget and a deadline date in mind?

6. WEBSITE FRAMEWORK
Please place an 'X' to identify any pages or features you envisage as part of your site:
Basic
 Home
 Products / services
 FAQs
 Directions
 About Us
 Contact Us
 News / blog
 Upcoming events

Special Features
 Home page slideshow
 Video
 Image gallery
 Map
 Search facility
 Newsletter / email list sign-up
 Information / request forms
 Contact form

Applications
 Registration / customer login
 Store / shopping cart
 Online payment
 Forum
 Reviews
 Customer surveys/polls

Please list any additional or custom pages you would like.

7. AFTER IT'S BUILT - WEBSITE CONTENT
How often will you need to update the website content?
Hourly
Daily
Weekly
Monthly
Rarely

How many content pages do you expect to update on your site each month?

Who will be responsible for updates – your website developer or yourselves?

Who will be responsible for generating content – text and images?

 

As with any purchase you make, you should send exactly the same brief to a number of web companies, so when you get the price back you are comparing like with like. Some people like to use "supplier finding" websites.

Ready for the next steps? Check out our blog post about the stages involved in getting a website built.

Posted on   by Sarah Hickman