Key Opinions in Medicine

Wiley publishes scientific, technical, medical and scholarly publications, on behalf of more societies and membership associations than any other company.

Wiley launched the Key Opinions in Medicine website as a way of sharing knowledge. Our brief was to create a WordPress website, enabling their staff to easily manage the content.

Using Wiley's corporate guidelines as a basis for the design, we created a clean and contemporary website with simple, intuitive navigation. We ensured it was optimised for mobile devices with a strong focus on tablet and smartphone presentation.

The site includes an easy-to-use facility for Wiley staff to enter SEO keywords and meta data as more content is added, thus increasing the site's rankings on Google.

The Key Opinions in Medicine website is used as a successful content marketing tool across Wiley's global business.