The Leamington Business Awards 2014 was the first event of its kind in the town where our business is based. Public created the original logo and brand identity for the awards, and the new logo for 2019.
The original logo was inspired by the scrolling metal ironwork on regency buildings in the town. The wider brand identity was based around landmarks that would be instantly recognisable to residents and local businesses.
Five years on, the Leamington Business Awards organisers came to us for a logo refresh. Our brief was to represent the many digital and tech businesses based in the town. We did this by using a "star" design comprised of pixels.
For the original event, we designed all the promotional materials including a range of flyers, tickets, table plans, name cards, a plasma screen presentation, and a glossy 40-page evening programme.
Public also supplied a copywriting service for the 2014 awards, writing the words for the website, blog posts, press releases, email campaigns, and text for the programme. We carried out a proofreading and editing service for copy submitted by third parties, to ensure all content was coherent and professional.
The first event attracted 85 business entrants, and over 3,000 votes were cast. The awards brand has continued to grow and develop, and the event is now an annual highlight for local business owners.