Public were involved in a healthy eating and exercise initiative launched by the UK Department of Health, in conjunction with the NHS. It encourages parents to get their families more involved in sport, and to eat more healthily.
We built a WordPress website for the initiative. The WordPress CMS (Content Management System) allows administrators to keep the site updated with news, stories and features. The website acts as an information hub for people who wish to start up sports clubs for children. It contains instructions and videos of a wide range of different sports, and vital information to help get clubs started.
The website's look and feel reflects the branding of the initiative as a whole. This ties in with other national marketing activity such as TV advertising.