We designed and built a WordPress website as a resource centre for information on N.I.P.T. (Noninvasive Prenatal Testing).
The site provided the most up-to-date research, news and expert resources for specialists in obstetrics and gynaecology, general practitioners, midwives and researchers in genetics.
Using the corporate guidelines supplied by the client, we created a clean and contemporary website with intuitive navigation and clear calls to action. The site was responsive, so could be viewed equally well on desktops, laptops and mobile devices.
A key element of the site was the "Question of the Month", where healthcare professionals could take monthly quizzes and discover the answers immediately. The clients were able to manage the quiz content (and all other content) themselves, through the simple WordPress interface.
We incorporated an easy-to-use facility for staff to enter SEO keywords when adding content, thus improving the site's Google rankings.
As planned, the resource centre website was decommissioned at the end of 2020 as the client's project timespan was complete.
