The Hospitalist monthly news magazine is an official publication of the Society of Hospital Medicine in the U.S., reporting on issues and trends in hospital medicine. It reaches more than 35,000 hospitalists, physician assistants, nurse practitioners, medical residents, and health care administrators interested in the practice and business of hospital medicine.
Our brief was to implement a website to sit alongside the printed publication. We created a fully responsive WordPress website for easy content management.
We improved the overall aesthetic and user experience of the original website, and made the site more engaging and user friendly.
Finally, we built on the existing SEO foundations to increase search engine traffic and drive the publication's future reach.